Small enterprises and most large have their own uniquebrand. This consists of their emblem, presentation or any otherkind of artwork. Creating a good business proposal oftenrequires some thought whether to use artwork and color. Analysis suggests using color and graphics except forthose unusual situations where the client explicitly forbidsit colored contacts. Government estimates are less frequent than it used to be.But, they need to be used with some judgment. Tossing inclip art or vibrant images will probably do more damagethan great. There are numerous elements that contribute to a goodpackage: page design, legibility of the font, utilization of whitespace. But, two of the more important tools you need to use arecolor and graphics. Study indicates that using color and graphics canincrease the reader’s interest, improve retention, andimprove knowledge. In fact, the results showed thefollowing impact from color: 1. Increases comprehension around 73% 2. Increases retentionand remember 55% to 78% 3. Improves motivation around 80% 4.Sells goods and concepts 55% to 85% more efficiently If there is any poor, it’s the undeniable fact that the investigation wassponsored by Hewlett Packard. They just might have a vestedinterest in getting internet marketers to use more colorprinters. Nevertheless the team that really did the study was anindependent, 3rd party, with good credibility. And thosefigures are consistent with other study done bypublishers and teachers. A study conducted by the University of Minnesota found thatthe utilization of simple graphics increased the persuasiveness ofa meaning by 47%. To measure the result, they had a groupof people read a passage of price and text it forpersuasiveness. Then they had yet another class price the exactsame text, only this time around it included a graphic. The scorejumped by 47%! Why does this work? One element is that some individuals learnmore quickly through design than they do through words.They are right-brain oriented. Also, some individuals areskimmers, and graphics are more prone to decelerate theskimming process so that they absorb the information. Finally,sometimes artwork, especially those based on statisticalanalysis or other quantified data, appear to bring moreauthority than mere words: for more people a club chartshowing the average annual temperature in three locations willbe more genuine than similar data presented just inwords. Below are a few suggestions for using design and color to enhanceyour document: ?? Use your customer’s logo on the title page of yourproposal and balance it in conditions of impact and size withyour own brand. Once you learn that the consumer absolutelyhates having their emblem utilized by outsiders, certainly do notdo this. Also many proposals day a cover and titlepage dominated by the vendor’s brand. It comes across asself focused and ridiculous. ?? If the client includes a ‘organization color,’ incorporate itinto your style. For instance, employing a line towards the top ofthe page in their color to split the header from bodytext, or putting major headings in their color, are subtleways of talking to them. ?? Avoid using clip art. It usually does not enhance yourdocument. It’s not best if you put anything into thedocument simply because it is available. Your aim is toinclude appropriate graphics that reinforce your message. ?? Avoid highly specialized graphics, complex diagrams andcharts. Basic graphics are greater. They’ll attract moreattention and they’ll be better to comprehend. If youmust include schematics, drawings, circle diagrams, orsimilar specialized visuals, consider putting them in atechnical appendix or providing them as parts. ?? Design must be driven horizontally on the page,just like the text. The reader should not have to turnyour file sideways to look at your graphic. ?? Create an active caption that not just describes what thegraphic is showing but additionally highlights a consumer benefit.In long documents, it’s a good plan to number the graphics,too. ?? Discussing a strategy in the text and then illustrating itgraphically is more effective than demonstrating the graphic andthen discussing it. Never fit all of the artwork at the endof the report. If folks have to flip back and forthbetween the design and the text, they’ll not get the fullvalue of either. ?? Utilize the forms of design which are proper to therole of the audience. For example: CFOs, ceos, COOs, and other senior executives tend tolook at benefit calculations, ROI maps, or space studies Technical evaluators can enjoy a conformity matrixmore than any other kind of graphic. A conformity references where in the record the evaluator canfind precise data, demonstrates your level of compliance withit, and matrixlists each need. The ‘business heirs’ of your solution- that is, thepeople who’ll utilize it or maintain it will be mostinterested in design showing the pattern of operation, workflow, escalation plans for managing issues, and soforth. Think about graphics while you’re outlining or organizingyour document, before you’ve prepared any text. Graphicsthat are thrown in as likeafter thoughts are typically appeared by an afterthought. By following these tips, your papers may probably have moreimpact, and will be morecolorful, more interesting. Article Tags: Using Color